VISE SUNGLASSES: Hoonigan x Pastrana
If thereās a limit out there, Travis Pastrana doesnāt recognize it. Whether thatās landing the first double backflip, winning championships on two and four wheels, setting world-record jump distances, catching a wicked slide in NASCAR, base jumping out of hotel windows, or sending it over a jump at 150mph, Pastrana has made a career out of innovating across multiple motorsports disciplines and making the impossible, possible. It only made sense that his signature Vector carry that same energy, and make history as the first eyewear to wear a Hoonigan Gymkhana livery, taken straight from the Brataroo.
Beyond the colorway, Heat Wave has worked with Hoonigan on a handful of projects over the years, but getting the call to be part of the newest Gymkhana felt different. Gymkhana isnāt just a video series. Itās one of the most iconic, era-defining pieces of automotive culture. It shaped us creatively, influenced our brand, and set the tone for what it means to go big, take risks, and build with attitude. Getting to put our stamp on such a project with legends as Pastrana and the Hoonigan crew is something weāll never take lightly. Being able to stand alongside them and contribute to a Gymkhana will forever be one of those ādamn, we really did thatā moments.
Weāve put the sunglasses game in a choke hold with the ViseĀ®. Uncompromising and bold, the superior design of the ViseĀ® is evident with its hard lines, squared up shape and relaxed fit.
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VISE SUNGLASSES: Hoonigan x Pastrana
If thereās a limit out there, Travis Pastrana doesnāt recognize it. Whether thatās landing the first double backflip, winning championships on two and four wheels, setting world-record jump distances, catching a wicked slide in NASCAR, base jumping out of hotel windows, or sending it over a jump at 150mph, Pastrana has made a career out of innovating across multiple motorsports disciplines and making the impossible, possible. It only made sense that his signature Vector carry that same energy, and make history as the first eyewear to wear a Hoonigan Gymkhana livery, taken straight from the Brataroo.
Beyond the colorway, Heat Wave has worked with Hoonigan on a handful of projects over the years, but getting the call to be part of the newest Gymkhana felt different. Gymkhana isnāt just a video series. Itās one of the most iconic, era-defining pieces of automotive culture. It shaped us creatively, influenced our brand, and set the tone for what it means to go big, take risks, and build with attitude. Getting to put our stamp on such a project with legends as Pastrana and the Hoonigan crew is something weāll never take lightly. Being able to stand alongside them and contribute to a Gymkhana will forever be one of those ādamn, we really did thatā moments.
Weāve put the sunglasses game in a choke hold with the ViseĀ®. Uncompromising and bold, the superior design of the ViseĀ® is evident with its hard lines, squared up shape and relaxed fit.
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If thereās a limit out there, Travis Pastrana doesnāt recognize it. Whether thatās landing the first double backflip, winning championships on two and four wheels, setting world-record jump distances, catching a wicked slide in NASCAR, base jumping out of hotel windows, or sending it over a jump at 150mph, Pastrana has made a career out of innovating across multiple motorsports disciplines and making the impossible, possible. It only made sense that his signature Vector carry that same energy, and make history as the first eyewear to wear a Hoonigan Gymkhana livery, taken straight from the Brataroo.
Beyond the colorway, Heat Wave has worked with Hoonigan on a handful of projects over the years, but getting the call to be part of the newest Gymkhana felt different. Gymkhana isnāt just a video series. Itās one of the most iconic, era-defining pieces of automotive culture. It shaped us creatively, influenced our brand, and set the tone for what it means to go big, take risks, and build with attitude. Getting to put our stamp on such a project with legends as Pastrana and the Hoonigan crew is something weāll never take lightly. Being able to stand alongside them and contribute to a Gymkhana will forever be one of those ādamn, we really did thatā moments.
Weāve put the sunglasses game in a choke hold with the ViseĀ®. Uncompromising and bold, the superior design of the ViseĀ® is evident with its hard lines, squared up shape and relaxed fit.
